BMS Re Appointed as Reinsurance Intermediary for Lone Peak Assurance’s Reinsurance Program

By: OptimalAg Solutions
|
20/01/2026

Des Moines, IA, January 20, 2026 — OptimalAg Solutions Inc.( OAS) announced today the appointment of BMS Re, the reinsurance arm of independent insurance and reinsurance broker BMS Group, as its reinsurance intermediary to place treaty reinsurance supporting Lone Peak Assurance (LPA). The LPA reinsurance program serves as a critical backstop for OAS’s Yield Optimizer Plans. The reinsurance covers LPA for the contractual obligations it incurs supporting commercial guarantees made by OAS as respects enhanced crop yields that will be achieved when implementing crop input plans developed using OAS’s Yield Optimizer tool.

Billy Rose, Chief Executive Officer of OptimalAg Solutions and Lone Peak Assurance, said, “We are pleased to partner with BMS Re to place treaty reinsurance behind Lone Peak Assurance covering our contractual obligations assumed under OAS’s Yield Optimizer Program. As the program scales, it is essential that we work with a reinsurance partner that understands specialty risk, program structure, and emerging AI data-driven solutions. With BMS Re’s strong track record of delivering niche solutions, we look forward to building a long-term partnership as we expand access to this innovative program.”

Lone Peak Assurance is the financial insurance company entity providing capital to support the commercial guarantees made by OAS under its Yield Optimizer Program

The Yield Optimizer Program is designed to give farmers and growers greater confidence in crop input investments by combining customized recommendations for each field with a yield guarantee that supports improved crop yields. The Yield Optimizer program is de-risking the adoption of ag technology while increasing growers’ yields.

William Penn, Executive Vice President at BMS Re, added, “We are excited to collaborate with OptimalAg Solutions and Lone Peak Assurance to secure treaty reinsurance support behind their Yield Optimizer Program. This differentiated offering combines advanced analytics and disciplined risk transfer to enable farmers and growers to pursue yield-enhancing strategies with greater confidence, and we are proud to support its continued growth.”

About OptimalAg Solutions

OptimalAg Solutions delivers trusted, data-backed agronomic intelligence powered by its proprietary Ag Intelligence Engine. By combining real-world trial data, advanced agronomic analytics, and a performance-backed guarantee, OptimalAg enables ag manufacturers and retailers to provide confident, yield-improving recommendations that growers can trust.

About Lone Peak Assurance

Lone Peak Assurance is OptimalAg Solutions’ insurance company that works with AM Best-rated reinsurers rated A- or better. This brings financial security in the event of claims.

About the Yield Optimizer Program

Facing tight margin pressure and rising service demands, ag retailers and manufacturers are seeking ways to compete more strategically than ever. As the market pushes them to do more with less, finding strategic ways to keep revenue up and ensure customer success is increasingly challenging. To help reduce uncertainty and unlock full yield potential, OptimalAg Solutions has launched Yield Optimizer, a comprehensive platform and engine that combines agronomic intelligence, real-world, independent trial data and a financial guarantee. It enables ag manufacturers and retailers to drive faster, more confident adoption of seed and crop inputs and to offer the platform as a branded service sold under their own names.

OptimalAg Solutions developed an AI-driven, customized machine learning tool (the Yield Optimizer) that uses data from its own field trials, industry, academia and government to help farmers and growers make informed, unbiased decisions about crop yield-enhancing plans. These plans (Yield Performance Plans) take a holistic approach to helping farmers and growers choose the best crop yield-enhancing plan for their specific fields and crops. A key element of OptimalAg’s offering is the Yield Optimizer Program, a commercial guarantee program embedded in crop inputs that guarantees specific yield enhancements for soybean and corn farmers and growers. By including a guaranteed yield enhancement, OptimalAg helps farmers invest confidently in crop yield-enhancing plans.

Johnny Martin, president of Integrated Seed Solutions in Flannagan, Illinois, partnered with OptimalAg professionals to develop a custom Yield Optimizer system for his customers.

“Some of our customers want us to cut costs at almost every turn,” Martin said. “We told them we have a program that may cost 12, 15 or 20 extra bushels to pay for it. That’s okay because we placed a guarantee on the crop yield improvement, so customers get at least that much in return. I’d like to see them get a two-for-one ROI or better. We worked hard to get every detail right and achieved strong sales growth while helping our customers.”

How it works

(Video link: OptimalAgSolutions steps)

Ag manufacturers and retailers brand the platform and engine with their standards to launch yield performance activities for their customers. OptimalAg Solutions supplies the turnkey infrastructure and operations behind the scenes. Components include:

  • Smarter seed and crop input selection: The AI Yield Optimizer™ helps manufacturers and retailers deliver highly confident seed and crop input recommendations. It combines data from OptimalAg independent field trials, soil profiles and weather history to improve yield outcomes. It is also a powerful tool for leading meaningful conversations with prospects and existing customers, giving them a clear path to maximize returns. Farmers get a data-supported path to achieve the best returns, positioning retailers as advisers rather than product sellers.
  • Independent validation: Yield Labs™ powers the Yield Optimizer™ and yield performance programs with unbiased data from independent field trials. Across seed, crop protection, and fertility programs, it delivers performance insights that manufacturers, retailers, and farmers can trust.
  • Performance-backed guarantee: OptimalAg Solutions guarantees yield performance and has the experience, data, and validation to drive confident action. Backing a manufacturer’s or retailer’s input recommendations with a Yield Performance Guarantee demonstrates their confidence in those recommendations. It also helps overcome farmer hesitation.
  • Ready to go: The OptimalAg Solutions platform and AI engine enable manufacturers and retailers of all sizes to launch a yield-performance program without starting from scratch. 

About BMS Group

For over four decades, BMS has helped clients transform risk into progress as one of the world’s leading insurance and reinsurance brokers. As a risk partner, we bring together expertise, insight, and ingenuity to provide our clients with the clarity and certainty they need to prosper in a world of risk. We provide comprehensive, customised solutions in the fields of wholesale, reinsurance, direct insurance, and capital advisory.

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For more information about BMS please visit www.bmsgroup.com

CONTACTS

For information related to OptimalAg Solutions or the Yield Optimizer Program, contact:

Billy Rose, CEO

Tel: +1 515 474 1849

billy@optimalagsolutions.com

https://www.linkedin.com/in/billy-rose-b7978823/

https://www.optimalagsolutions.com/

For information related to specialty reinsurance needs, contact:

William Penn, Executive Vice President, BMS Re

Tel: +1 773 255 4384

William.Penn@BMSGroup.com

Media Inquiries

Marisa Pincas

Head of Marketing & Communications, BMS Re

Tel: +1 347 814 2054

marisa.pincas@bmsgroup.com

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